We’re pleased to announce that Storck has joined the family of brands at UK cycle distributor Cambrian Tyres!

Storck cycles will be a familiar name to many in the cycling sector, having been present in the UK market for a number of years with their high quality products – and we can’t wait to take the brand to the next level.

“Cambrian Tyres will be a great partner to help us to further strengthen our market position in Great Britain”, said Markus Storck, founder and Chief Executive Officer of Storck Bicycle.

“It’s always a pleasure seeing the UK’s cycling-scene with its overwhelming passion and the co-operation with Cambrian Tyres will give the popularity and success of the Storck brand in the UK an important boost. Storck Bicycle is available in the British market since 1996, distributed by different partners. In 2010, Raddar UK, recently renamed Vielo Sports, started distributing Storck E-Bikes. Within the last 3 years, Vielo Sports did the full Storck sortiment. I sincerely thank both Ian & Trevor Hughes for the co-operation and their friendship over the past years.”


Cambrian Tyres are the exclusive distributor for Continental and EDCO in the UK, and have identified several clear synergies themselves and the Storck brand, with EDCO producing Storck-specific wheelsets already.

“The satisfaction of the end users and dealers remains our top priority. We continue to provide our British customers with our exceptional products, in future with an more excellent service and availability!”, added Guido Möller, Chief Operating Officer of Storck Bicycle.

“We are very excited to be working alongside Markus Storck to increase the profile of Storck Bicycles in the UK. Storck are a unique and exceptional brand, and we’re confident their distinct heritage and values will set them apart in the UK market,” offered Richard Eakins, the newly appointed Brand Manager for Storck at Cambrian Tyres.

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